Today’s travellers will do their research on a destination through consulting the Internet, reading other people’s comments and opinions as well as taking on the advice of family and friends before actually visiting the place.
For this reason, it is important that travel destinations have a strong promotion strategy in place, they project a good image of the location and advertise their best and main products. This means that all the agents involved in this process will have to work together in order to promote the best possible image of the before and after travel experience. To create all of these projections, destinations should polish up their strategies and for this, there is nothing better than having good data of today’s travellers’ movements. There are many digital tools on the market for travel destinations to collect and study data and help them make informed decisions and be prepared for the upcoming seasons. For instance, there is already an existing tool on the market called Insights-X for Destinations. It consists of a control panel that allows you to know if a certain municipality will be a trend in the upcoming months or years, what the average hotel prices will be for the next six months, what type of travelers visit each place, and many more! However, as well as data, it is interesting that the travel destinations consider 3 key elements in order to strongly position themselves:
By correctly managing these 3 key elements and working with updated data that helps us see the market trends, its consumers and competitors, we will stand out and grow as a travel destination around the world.