From 21–23 January 2026, Madrid once again became the meeting point for the global travel industry. For Travelgate, this year’s FITUR (46th edition) was particularly meaningful: it was our third consecutive year at the fair — and our first time exhibiting in the brand-new Travel Tech Zone (Hall 12). Right where conversations about distribution, connectivity, and what actually works in travel tech are happening.
Three intense days. Hundreds of conversations. One shared stand with 20 marketplace partners.
FITUR 2026 reminded us of something simple but important: the best industry events are human, practical, and built on real partnerships.
Being part of the Travel Tech Zone in Hall 12 was more than a change of hall— it was a statement.
This new space brought together companies focused on connectivity, payments, distribution, and scalable technology, creating a natural environment for deeper discussions around how hotel distribution actually works today — and how it needs to evolve.
📍 Hall 12 – Stand D02 became a true meeting hub for:
Sellers and Buyers looking to reduce friction
Partners exploring smarter, faster integrations
Teams focused on solving real operational challenges (the unglamorous but essential stuff)
Less theory. More reality.
One of the highlights of FITUR 2026 was turning the Travelgate Marketplace into something tangible.
Together with 20 marketplace partners, we shared a stand designed for visibility, collaboration, and conversation. Over three days, we welcomed thousands of visits from across our global network — turning the space into a lively hub of demos, discussions, and concrete business opportunities.
Three days of shared visibility.
Shared conversations.
Shared opportunities.
Exactly how a marketplace should work.
Of course, no Travelgate event is complete without informal networking.
🍹 Happy Hour at the stand turned into natural extensions of the day’s meetings — relaxed moments where tech, tourism, and people connected without agendas or slide decks. Because strong partnerships aren’t built in PowerPoint. They’re built through conversation.
Celebrating the Launch of Travelgate Store & Mize SmartRate
FITUR 2026 also marked an important milestone: the official launch of Travelgate Store.
The Store expands how partners discover, activate, and scale technology within the Travelgate ecosystem — making access to solutions simpler and more flexible.
A key focus of this launch is Mize SmartRate — an advanced optimisation solution designed to maximise profitability and streamline booking flows, now fully integrated within the Travelgate ecosystem.
To celebrate it, Mize hosted an exclusive partner dinner during FITUR, bringing together Partners to exchange ideas around innovation and the future of travel fintech.
Read more : 👉 Mize SmartRate is Now Live in Travelgate Store
Spotlight: Hostech as Beta Partner
We’re especially proud to have Hostech joining as the primary beta partner for this rollout.
Their early adoption and hands-on feedback are helping shape how SmartRate and Requote capabilities deliver real value across the network — not just in theory, but in day-to-day operations.
This is partnership in practice.
A Royal Moment at FITUR 2026
FITUR 2026 also brought a special highlight for the Travelgate team.
👑 We were honoured to welcome King Felipe VI and Queen Letizia at the Travelgate stand, where our Founder & CEO Pedro Camara met with him alongside Christian Sabbagh, Founder & CEO of Travelsoft Group.
A meaningful recognition of the role technology plays in shaping the future of tourism — and of our mission to simplify hotel connectivity worldwide.
Recognising Leadership in Tourism
FITUR 2026 was also a moment to celebrate leadership within our team:
🏆 Luisa Camara was recognised for the second consecutive year as one of the “150+ Most Influential People in Tourism in Spain”, during the FITURTech program.
A well-deserved recognition of vision, consistency, and long-term impact in an industry that never stands still.
Read more : 👉 Luisa Camara recognized again among Spain’s “150+ Most Influential” in Tourism
FITUR 2026: Simple Connections. Powerful Results.
As FITUR 2026 comes to a close, one thing is clear:
Real progress in travel technology happens when people meet, talk openly, and build together.To all our Partners, visitors, and the entire Travelgate team — thank you for making FITUR 2026 count.
Back to work. Still connecting.
Also read :
👉 Pedro Camara Named One of Forbes España Travel’s “10 Next Leaders”
👉 Luisa Camara recognized again among Spain’s “150+ Most Influential” in Tourism
👉 Mize SmartRate is Now Live in Travelgate Store