PART 1 — Why Hotel Connectivity Needs to Change

1.1 Hotel Connectivity Is Evolving

Hotel connectivity is no longer just about being connected.
It’s about how efficiently, flexibly, and intelligently you operate once you are.

As the travel ecosystem grows more complex — more suppliers, more buyers, more traffic, higher expectations — traditional, one-off integrations are no longer enough.

Connectivity needs to evolve.
That’s where Travelgate Store comes in.

1.2 From Connectivity Platform to Connectivity Ecosystem

Travelgate was built to simplify global hotel connectivity at scale.

With FastX, Travelgate established a standardized, high-performance connectivity layer.
The next logical step was clear: enable partners to extend, optimize, and personalize their connectivity — without rebuilding integrations.

PART 2 — What Is Travelgate Store?

2.1 One plug-and-play Third party Apps Ecosystem, Built Into Travelgate

Travelgate Store 

Travelgate Store is a plug-and-play Third party Apps Ecosystem where Travelgate partners can discover and activate applications that enhance how they buy, sell, optimize, and manage hotel inventory.

Think of it as:

• One connectivity layer (FastX)

• Enhanced by modular intelligence (Travelgate Store apps) 

2.2 How It Works

Each app in Travelgate Store is designed to:

• Integrate seamlessly with existing Travelgate connections

• Solve specific operational or commercial challenges

• Deliver value without friction

No custom projects.
No heavy mapping.
No disruption.

Value is unlocked by activating apps, not rebuilding integrations.

PART 3 — How Travelgate Store Creates Value

3.1 Built for the Entire Network 

Travelgate Store is intentionally designed to support both sides of the network.

For Buyers

Apps help Buyers to:

• Improve commercial performance

• Optimize pricing and margins

• Reduce manual intervention

• Move faster when launching new products

For Sellers

Apps enable Sellers to:

• Increase exposure and conversion

• Improve rate competitiveness

• Optimize distribution strategies

• Focus on revenue, not technical firefighting

The result:

A more balanced, efficient, and scalable ecosystem — where innovation is activated, not negotiated.

3.2 A Modular Way to Innovate

Where Innovation Happens

Instead of forcing every new idea into the core platform, Travelgate Store allows innovation to happen at the edge — through specialized apps.

This modular approach delivers:

• Faster time to value

• Lower operational risk

• Continuous improvement without platform disruption

It also opens the door to collaboration with best-in-class industry partners.

A clear illustration of Travelgate Store’s value

One example is Mize SmartRate, an application available in Travelgate Store that helps Buyers identify pricing opportunities after the initial booking to improve margins. Powered by advanced data analysis, it runs quietly in the background and preserves the booking experience.

This illustrates how Travelgate Store embeds specialized intelligence directly into connectivity — unlocking additional value from existing demand, maintaining consistency for end customers, and improving outcomes without added operational complexity.

3.3 One Store. Many Possibilities.

Travelgate Store is not about adding complexity.
It’s about giving the network choice, flexibility, and leverage.

As the Third party Apps Ecosystem grows, partners will gain access to:

• New optimization tools
• New commercial strategies
• New ways to differentiate — without rebuilding their stack

All powered by the same global connectivity layer they already trust.

The Takeaway

Connectivity is the foundation.
Optimization is the advantage.

Travelgate Store brings both together — transforming hotel connectivity into a living ecosystem that evolves with the market.

Explore Travelgate Store and discover how small activations can unlock outsized impact across your business.