CONX 2025: A Conversation with Romdhan Bouasker, TTS

At ConX 2025, where the world's leading minds in technology and innovation came together, we had the opportunity to sit down with Romdhan Bouasker, Head of Interconnection Department & Platform Integration from Tunisian Travel Service (TTS). 

About: Tunisian Travel Service 

Tunisian Travel Service (TTS) is a leading and long-established DMC and travel solutions provider in North Africa, proudly serving partners and travelers since 1968. Our vision is to be the preferred bridge between local hospitality and global markets, continuously innovating to offer seamless, high-quality travel experiences. Strategically, we aim to empower our partners with agile, tech-driven services while preserving the authentic human connection that defines true hospitality.

The travel industry is often seen as fragmented with many moving parts. From your perspective, how important is it for all industry stakeholders to be ‘connected’ in today’s market – and how does your company foster these connections? Can you share a success story that illustrates these connections in action?

In today’s fragmented travel industry, connectivity has evolved from a competitive advantage to an absolute necessity. At TTS, we prioritize seamless integration through platforms like TravelgateX, ensuring real-time access to inventory, pricing, and availability via robust API connections with key global tech providers. A notable success story is our collaboration with our tech partner Cyberesa, along with integrations with GIATA and Vervotech. These partnerships have significantly streamlined our content distribution, expanded our reach across multiple markets, and empowered our partners to increase conversion rates while optimizing operational efficiency.

In our increasingly digital world, traditional human connections sometimes take a backseat. How does your organization ensure that personal, human interactions continue to thrive, both internally and with your customers? What specific initiatives or technologies are you employing to make digital interactions as meaningful as face-to-face engagements?

We believe that technology should enhance—not replace—human interaction. Internally, we promote a culture of collaboration and open dialogue through hybrid communication platforms and personalized onboarding processes. For clients, we pair advanced digital booking and support tools with dedicated account managers who understand the nuances of each market. This ensures that while we operate at digital speed, our service remains personal and attentive.

Every industry faces its own challenges, and travel is no exception. What do you believe are the most pressing challenges in the travel industry today, and how is your company planning to tackle them? How do you see these strategies evolving with the continuous changes in consumer behavior and technology?

Some of the most pressing challenges we face include fluctuating demand patterns, price competition, and evolving customer expectations. Our response is a dual strategy: embracing data-driven dynamic pricing and expanding our direct contracting in underrepresented regions. We are also investing in AI-powered tools to analyze booking behaviors, allowing us to anticipate trends and adjust our offerings proactively.

Events like ConX and AfterX emphasize the value of building relationships – not only between companies, but also with customers and partners. Could you discuss how you view these connections and why they are essential for mutual growth? How do you measure the impact of these relationships on your overall business success?

We view relationships as the foundation of sustainable growth. Events like ConX are essential touchpoints to deepen existing ties and forge new partnerships. For us, the ROI of these relationships is measured not just in revenue, but in long-term collaboration, mutual referrals, and shared innovation. For example, co-branded marketing initiatives with our partners have proven highly effective in opening new markets.

B2B travel distribution is a rapidly shifting landscape. What is your perspective on the current trends in B2B travel distribution, and what do you foresee in the near future? Are there any emerging technologies or partnerships that you are particularly excited about in this realm?

B2B travel distribution is rapidly shifting toward automation, personalization, and content standardization. We’re particularly excited about the rise of unified hotel content solutions and AI-driven dynamic packaging. We foresee increased demand for curated, flexible, and cross-channel B2B services.

How do you believe events like ConX help to unify the fragmented travel industry and drive innovation and growth? What advice would you give to other industry players seeking to strengthen their networks and relationships in today’s dynamic environment?

ConX provides a unique space for dialogue, discovery, and connection in an industry that often operates in silos. By fostering real-time interactions between DMCs, OTAs, tech enablers, and buyers, it helps bridge gaps and encourages co-creation. Our advice to peers is simple: invest in relationships, not just transactions. A strong network is the foundation upon which we can all navigate uncertainty and innovate for growth.