CONX 2025: Interview with Go Global Travel Group
About Go Global Travel:
Go Global Travel, where ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐บ๐ฒ๐ฒ๐๐ ๐ฒ๐ ๐ฐ๐ฒ๐น๐น๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐๐ฎ๐ ๐๐ผ๐๐ฒ๐น ๐ฎ๐ป๐ฑ ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ since 2000. We empower ๐๐ฟ๐ฎ๐๐ฒ๐น ๐ฎ๐ด๐ฒ๐ป๐๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ worldwide with access to a global portfolio of ๐ต๐ผ๐๐ฒ๐น๐ ๐ฎ๐ป๐ฑ ๐ฎ๐ฝ๐ฎ๐ฟ๐๐บ๐ฒ๐ป๐๐ in ๐ณ๐ฌ,๐ฌ๐ฌ๐ฌ ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ผ๐ฟ๐น๐ฑ๐๐ถ๐ฑ๐ฒ
โOur vision inspires our team to push boundaries, embrace emerging technologies, and pioneer new solutions. It motivates us to expand our global presence and implement cutting-edge AI technology to better serve our clients and their customers.โ
The travel industry is often seen as fragmented with many moving parts. From your perspective, how important is it for all industry stakeholders to be โconnectedโ in todayโs market โ and how does your company foster these connections? Can you share a success story that illustrates these connections in action?
In todayโs fast-moving travel industry, being well-connected is essential. In Go Global Travel group, we maximize productivity for our partners by leveraging multiple tech platforms โ Go Global Travel, Olympia Europe and HPro Travel - applying best practices, and optimizing distribution through smart performance management. This integrated approach ensures smooth collaboration and stronger results across the board.
In our increasingly digital world, traditional human connections sometimes take a backseat. How does your organization ensure that personal, human interactions continue to thrive, both internally and with your customers? What specific initiatives or technologies are you employing to make digital interactions as meaningful as face-to-face engagements?
While we embrace technologyโespecially AIโto streamline repetitive tasks and enhance analysis, human connection remains at the heart of our business. Our teamsโ expertise, product knowledge, and industry insight are key to building strong, lasting relationships with clients and partners. We use digital tools to enhanceโnot replaceโpersonal interactions, ensuring our clients receive both efficient service and meaningful engagement.
Every industry faces its own challenges, and travel is no exception. What do you believe are the most pressing challenges in the travel industry today, and how is your company planning to tackle them? How do you see these strategies evolving with the continuous changes in consumer behavior and technology?
Geopolitical tensions and economic pressures like inflation and recession are key challenges in todayโs travel industry. We address them through strategic product diversification and multi-channel sales development, allowing us to stay flexible, mitigate risk, and respond quickly to shifting demand. As consumer behavior evolves, we continue adapting with agile strategies and targeted investments in technology.
Events like ConX and AfterX emphasize the value of building relationships โ not only between companies, but also with customers and partners. Could you discuss how you view these connections and why they are essential for mutual growth? How do you measure the impact of these relationships on your overall business success?
Events like ConX and AfterX are unique opportunities to engage directly with partners, discuss current challenges, and identify growth opportunities. These conversations often spark initiatives led by our sales team that translate into concrete business solutions and improved sales performance โ a clear indicator of the value of these relationships.
B2B travel distribution is a rapidly shifting landscape. What is your perspective on the current trends in B2B travel distribution, and what do you foresee in the near future? Are there any emerging technologies or partnerships that you are particularly excited about in this realm?
At Go Global Travel, we're actively evolving with industry trends by implementing new AI tools across our group. These technologies enhance data analysis, streamline operations, and improve decision-making. Combined with our strategic partnerships and the innovation ecosystem of the Yanolja group, weโre well-positioned to stay ahead in a fast-changing B2B travel landscape.
How do you believe events like ConX help to unify the fragmented travel industry and drive innovation and growth? What advice would you give to other industry players seeking to strengthen their networks and relationships in todayโs dynamic environment?
Events like ConX play a key role in unifying the fragmented travel industry by bringing together stakeholders to exchange ideas, explore solutions, and strengthen partnerships. At Go Global Travel, our longstanding collaboration with XTG has enabled us to expand rapidly into new markets, provide tailored solutions, and reinforce client relationships.