Inside CONX25: Interview with Fabrice Perdoncini, CEO at Gekko Group
At AfterX 2025, Gekko Group made a notable mark not just as a sponsor, but as a thought leader in the hospitality and travel tech space. We sat down with CEO Fabrice Perdoncini to explore the insights they brought to the event and how they're shaping the future of the sector.
About Gekko Group
Gekko Group is a Travel Tech company specializing in both leisure and corporate hotel distribution, as well as in the development of innovative, tailor-made digital solutions for travel professionals.
Through our brands — Hcorpo, Teldar Travel, Infinite, Miles Attack, and Gekko Tech — we provide powerful, customized solutions in hotel marketplaces, connectivity, and loyalty programs. These tools help various players in the travel industry — such as travel agencies, TMCs, and companies of all sizes — streamline their hotel bookings, optimize B2B distribution, and elevate the traveler experience.
In an increasingly competitive landscape and amid evolving client expectations, we leverage Gekko’s tech and innovation DNA to continuously improve our platforms and distribution channels. Backed by the Accor Group, our vision is to become a global benchmark in hotel booking by offering flexible, efficient, and high-value solutions tailored to our partners’ needs.
Our strategic ambition is clear: to empower travel professionals to grow, perform, and connect more effectively than ever in today’s dynamic travel industry.
The travel industry is often seen as fragmented with many moving parts. From your perspective, how important is it for all industry stakeholders to be ‘connected’ in today’s market – and how does your company foster these connections? Can you share a success story that illustrates these connections in action?
The travel industry is complex and highly fragmented. From our point of view, being well-connected isn’t just important : it’s vital. You simply can’t last in this industry if you're not deeply embedded in the ecosystem. That’s why all Gekko Group solutions are designed to connect seamlessly with the full spectrum of travel stakeholders, agencies, suppliers, and partners in real time.
Gekko’s unique strength lies in its ability to meet the full range of customer needs, from leisure to corporate travel, including loyalty challenges. Our capacity to serve all these segments sets us apart, offering a rare combination of expertise and insight across the board.
Thanks to robust API connectivity, we distribute exclusive hotel content through direct connections with hotel chains (such as Accor, Hilton, Best Western, …), independent hotels, and accommodations - all via strategic tech partners like Travelgate and Travelcompositor. This allows us to reach end clients such as travel agencies, tour operators, corporations, and B2B distributors.
By leveraging these partnerships, we optimize distribution costs, unlock new markets with an asset-light approach, and significantly enhance the user experience.
In our increasingly digital world, traditional human connections sometimes take a backseat. How does your organization ensure that personal, human interactions continue to thrive, both internally and with your customers? What specific initiatives or technologies are you employing to make digital interactions as meaningful as face-to-face engagements?
Even in a digital world, human relationships remain at the core of our business — and that’s something we’ll never compromise on. Around 32% of our team works in commercial roles, and another 20% in customer support. In other words, over half of our workforce is dedicated to building and nurturing client relationships — a clear reflection of our priorities.
Internally, we go to great lengths to keep our teams close, motivated, and engaged. One initiative we're especially proud of is Gekko Houses — our in-house competition that unites employees throughout the year via fun, impactful, and often collaborative challenges, ranging from CSR actions to sports events and business games.
Of course, we use digital tools like chat, CRM, and co-browsing to streamline communication — but there's always a human behind the screen. At Gekko, technology enables connection; it doesn’t replace it.
Every industry faces its own challenges, and travel is no exception. What do you believe are the most pressing challenges in the travel industry today, and how is your company planning to tackle them? How do you see these strategies evolving with the continuous changes in consumer behavior and technology?
We’re seeing a lot of pressure points across the industry: increasingly complex connectivity needs, the demand for best-buy pricing, data management, and CSR commitments all while maintaining high service quality.
On top of that, expectations are evolving - travelers want more personalization, more flexibility, and a greater focus on sustainability. At Gekko, we’re responding with scalable technology, simplified booking flows, and a strong human support layer.
We’re also heavily investing in integration capabilities and data innovation, while embedding CSR thinking into every layer of our strategy. It’s about being ready for tomorrow, not just today.
Events like ConX and AfterX emphasize the value of building relationships – not only between companies, but also with customers and partners. Could you discuss how you view these connections and why they are essential for mutual growth? How do you measure the impact of these relationships on your overall business success?
Relationships are everything. They’re not just nice to have, they’re the foundation of sustainable growth. That’s why events like ConX and AfterX are so important: they give us the space to talk openly, exchange ideas, and build genuine trust with our partners beyond the purely commercial side.
Strong connections naturally lead to co-creation, long-term loyalty, and innovation. And we measure those relationships with very tangible KPIs: partner retention, satisfaction scores, and the success of collaborations that have lasted for years.
B2B travel distribution is a rapidly shifting landscape. What is your perspective on the current trends in B2B travel distribution, and what do you foresee in the near future? Are there any emerging technologies or partnerships that you are particularly excited about in this realm?
The distribution landscape is evolving fast, and we’re excited about where it’s heading. Real-time API-based connectivity is no longer optional, it’s the standard. And we’re seeing growing demand for dynamic pricing, enriched hotel content, and smarter use of data.
At Gekko, we’re investing heavily in intelligent distribution and AI. These investments open new ways to create value for our partners and clients, and we’re just getting started.
How do you believe events like ConX help to unify the fragmented travel industry and drive innovation and growth? What advice would you give to other industry players seeking to strengthen their networks and relationships in today’s dynamic environment?
ConX is a breath of fresh air in this fragmented industry. It breaks the silos, fosters meaningful conversations, and pushes everyone to think beyond their own product. Innovation happens when we share ideas, and ConX gives us the perfect space to do just that.
Our advice to others? Choose collaboration over competition. Invest in human-tech synergy. Be open to co-create. And above all, stay curious.
And let’s be honest, with AfterX, hosting an event on the beach definitely helps create the right vibe to spark new partnerships. Hats off to the organizers!