In case someone has missed this, 2020 is not only the beginning of a new decade, we have also entered a new era: the era of smart hotels, the era of so-called Smart Tourism. In the face of this new era, everyone working in the sector must be aware of the changes and efforts it takes to enter it.
We have to adapt, research, learn and surround ourselves with partners that allow us to reinforce our business in a scenario that differs from that we have seen so far in so many ways. We have to look for formulas and tools to understand and lead the changes, as they entail different means of operating hotels, enhancing user experience and marketing.