Smart Cities, Big Data, Apps, Nube, Artificial Intelligence, Internet of Things, CRM’s, Connectivity… these are some of the concepts hiding behind so-called Digital Transformation. We see and hear about them every day, but in many Spanish companies they are hardly implemented. There are many who, despite all the signs, continue to believe that they can keep their businesses going turning their backs to the digital changes that are happening all around us, constantly.
According to data in the report “The challenge of the Digital Transformation of the economy, Spain 4.0” published by Siemens, the vast majority of the Spanish business network has access to the internet, and 75% have their own website. But they stop there.
For example, only 20% of Spanish companies are present on social networks, only 16% sell online and less than 30% of the companies have a CRM to optimally manage their customer data. This is an era where data is the new gold!