Posts about "Big Data (3)"

The future of today’s tourism sector rests on the capacity of companies and professionals in the sector to understand and anticipate travellers’ needs. It is a very complicated challenge, no doubt about it, but fortunately there are many tools to smooth the way – tools that were inconceivable just a few years ago.

December is the holiday month by excellence and the long weekend around Constitution Day is one of the Spaniards’ favourites for a getaway. It is the last chance to get away for a while before Christmas arrives with family dinners and New Year hangovers. 

Insights-X, TravelgateX’s BI tool, continues to evolve in order to enable clients and providers, connected to our B2B platform, to quickly discover how to increase their sales and revenues.

These days many refer to it as “the new digital oil” and not without reason. More than half of B2B companies in Europe are already contemplating powerful investments in what is known as Big Data, and they expect data analysis to be a key factor for the future of their businesses. 
In the tourism sector, in particular, we live in an era where over information can be a problem, where excess data blocks us and creates a wall that prevents us from seeing beyond the immediate. The coveted and sought-after data we receive is of little use on its own unless we have specifically designed tools at hand to analyze them and extract valuable information that allows our business to grow.
The big dream of Big Data is just that: converting all the scattered information into strategies that will actually help improve sales. In order to do so, we need more and more tools for Business Intelligence, tools that take care of reading the data and extract so-called ‘business signals’ from it.

What is the most visited city in the UK? Which is the cheapest one? How do the British travel within their own country? The team from InsightsX, the Business Intelligence tool provided by TravelgateX for the tourism market, has taken a full x-ray of the travel sector in the UK on the occasion of the most anticipated event of the year: the World Travel Market (WTM) in London, which will last from today, November 4, until Wednesday the 6^th.

It’s that time of the year again. No, not the time when choirs start caroling through neighborhoods and a big, jolly old elf checks his list for the second time. While those days are right around the corner, today, we’re talking about the famous and long-awaited Black Friday & Cyber Monday.