Posts about "Big Data (2)"

In March 2020, Covid-19 slashed travel demand worldwide, people had to stay home and could only dream about travelling when the situation got better. China was the first place to suffer these consequences. The country started the lockdown in January 2020 but now it seems China is leading tourism recovery. About 200 million trips were expected to be made across the mainland for the past Labour Day holiday.

Today’s travellers will do their research on a destination through consulting the Internet, reading other people’s comments and opinions as well as taking on the advice of family and friends before actually visiting the place. 

The coronavirus continues to wreak havoc on the world economy. The increase in the number of cases around the world and the uncertainty generated after the international alert declared by the World Health Organization (WHO) has caused the trend of travel reservations to fall.

We will never get tired of saying it: these days, growing on the current tourism market and being prepared to face future change is only possible if you are able to analyse data and then apply those conclusions in the decision-making process. 

Positioning of tourist destinations is one of the pending subjects for local, regional and national institutions and administrations all around the world. Knowing how to create an image for a destination in the minds of all potential visitors is a goal not everyone will be able to reach. In fact, many get lost running around in circles, getting nowhere.
What is the problem? Not having enough information to be able to address the challenge with success. Finding out about travel trends before everyone else, being able to count on a comprehensive price and investment variation analysis, and analysing how users view the destination are, among other things, fundamental issues that must be taken into account in order to position a tourist destination the way it deserves.