Posts about "Big Data (2)"

The coronavirus continues to wreak havoc on the world economy. The increase in the number of cases around the world and the uncertainty generated after the international alert declared by the World Health Organization (WHO) has caused the trend of travel reservations to fall.

We will never get tired of saying it: these days, growing on the current tourism market and being prepared to face future change is only possible if you are able to analyse data and then apply those conclusions in the decision-making process. 

Positioning of tourist destinations is one of the pending subjects for local, regional and national institutions and administrations all around the world. Knowing how to create an image for a destination in the minds of all potential visitors is a goal not everyone will be able to reach. In fact, many get lost running around in circles, getting nowhere.
What is the problem? Not having enough information to be able to address the challenge with success. Finding out about travel trends before everyone else, being able to count on a comprehensive price and investment variation analysis, and analysing how users view the destination are, among other things, fundamental issues that must be taken into account in order to position a tourist destination the way it deserves.

The future of today’s tourism sector rests on the capacity of companies and professionals in the sector to understand and anticipate travellers’ needs. It is a very complicated challenge, no doubt about it, but fortunately there are many tools to smooth the way – tools that were inconceivable just a few years ago.

December is the holiday month by excellence and the long weekend around Constitution Day is one of the Spaniards’ favourites for a getaway. It is the last chance to get away for a while before Christmas arrives with family dinners and New Year hangovers. 

Insights-X, TravelgateX’s BI tool, continues to evolve in order to enable clients and providers, connected to our B2B platform, to quickly discover how to increase their sales and revenues.