Posts about "Big Data (5)"

By now you’ve probably heard about the importance of collecting big data. Any business willing to expand and succeed in the industry needs to have this information in-hand. But in spite of knowing that you need to collect that information, understand it might not be so simple. It requires knowledge and a team member who can translate the data into coherent reports.

Working on the intelligent customization of any product is the current challenge of many companies, especially those in the tourism sector. One of the advantages of using large amounts of data is that you can generate more personalized and interesting offers for consumers. There are currently many data collection systems and most of them are programmed to offer the perfect product by collecting and learning the preferences of travelers, their habits and desires.

On June 12, the Big Data team part of TravelgateX, a technology company based in Mallorca, will participate in the annual Google Cloud Spain conference to present one of their products — Insights-X. A data-driven tool, which allows the optimization of the B2B travel business.

TravelgateX’s Business Intelligence team launches Insights reports through Google Data Studio based on more than 1,500 million hotel searches within the marketplace. This data center can already be consulted publicly.