Posts about "Community"

One of the challenges facing the travel industry is the lack of a global standard for hotel content distribution. Each provider focuses on its own set of standards when distributing content and this can lead to duplication, conflicts, as well as investment of resources and time during one of the key phases of a collaboration, the mapping process.

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A community is a group of users, consumers or potential clients of a certain brand, linked and committed to the corporate culture and the values of that brand. Thanks to technologies, these people can stay in touch and form online communities that will help formalize their commitment to the brand. Authenticity will be essential to achieve a faithful and participatory community.