Generation Z and its passion for digital experiences
1/28/20 10:59 AM
Meet Gaudí in person. Time travel to Tarragona’s past. Walk through a picture made by you. Discover the ins and outs of a city as if you were there… but without leaving your sofa. Digital experiences are changing the way we travel and understand the world. It is very straightforward for the youngest travellers: enjoying these experiences has become one of their main reasons for travelling.
The dizzying development of the internet and the birth and empowerment of the so-called Generation Z (those born between 1995 and 2015, according to Forbes) means we are now facing a new tourism revolution: the ability to offer digital experiences before, during and after a trip.