At CON-X 2024, Jari Virtanten participated in a round table, giving an inspiring talk on the importance of focus and customer value in the travel industry. He emphasized the need for a strategic approach to technology investment, highlighting that dispersing resources can hinder overall efficiency. Instead, Virtanten advocated concentrating efforts on delivering relevant and valuable products to customers through technology.
Virtanten, a speaker at CON-X 2024, cautioned against limiting ourselves, but stressed the importance of strategic investment in technology. We need to be aware of where we invest our money in technology. We tend to invest everywhere and, as a result, we don't stand out anywhere. There are no limits, but we should focus on customer value and make sure we offer a relevant product, which is largely through technology today.